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New cannabis craft growers advised to follow craft beer model and specialize

Ali Jubelirer, co-founder of CannaMatch, which matches cannabis investors and license holders, said branding and packaging may help market to women, and many women are looking for lower-THC products such as beverages for relaxation and social occasions. “That is a huge population that is underserved,” she said. “So there will be a huge opportunity for craft growers to get in on that segment that really hasn’t had a lot of attention.”

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